Your privacy is important to Base7booking (further referred to as Base 7); maintaining your trust is paramount to us. This Statement discloses the information practices for Base 7 and our affiliates’ Web sites, including what type of information is gathered and tracked, how the information is used, and with whom the information is shared. This Statement applies to Base 7 Web sites that link to this Statement but does not apply to those Base 7 Web sites that have their own Privacy Statement. From time to time, we may supplement this Statement with additional information relating to a particular interaction we have with you.
Collection of Personal Information
You may choose to give us personal information directly in a variety of situations. For example, you may want to give us your name and contact information to communicate with you, to process an order, to provide you with a subscription or a service, or to do business with us if you are a supplier or a business partner. You may also provide your credit card details to buy something from us for which you wish to be considered. If you tell us that you do not want us to use your information to make further contact with you beyond fulfilling your request, we will respect your wishes. We may also collect information relating to your use of our Web sites through the use of various technologies. For example, when you visit our Web sites, we may log certain information that your browser sends us, such as your IP address, browser type and language, access time, and referring Web site addresses. We may also collect information about the pages you view within our sites and other actions you take while visiting us. The information that we collect, either directly or indirectly, may be combined to help us improve its overall accuracy and completeness and to help us better tailor our interactions with you.
Use of Personal Information
The following paragraphs describe in more detail how Base 7 may use your personal information.
Fulfilling your Transaction Request
If you request something from Base 7, for example, a product or service, a callback, or specific marketing materials, we will use the information you provide to fulfill your request. To help us do this, we may share information with others, for instance, Base 7’s business partners, financial institutions, shipping companies, or postal or government authorities, such as Customs authorities, involved in fulfillment. In connection with a transaction, we may also contact you as part of our customer satisfaction surveys or for market research purposes.
Personalizing your Experience on our Web Sites
We may use information we collect about you to provide you with a personalized experience on our Web sites, such as providing you with content in which you may be interested and making navigation on our sites easier.
The information you provide to Base 7, as well as the information we have collected about you indirectly, may be used by Base 7 for marketing purposes. Before we do so, however, we will offer you the opportunity to choose whether or not to have your information used in this way. You may at any time choose not to receive marketing materials from us by following the unsubscribe instructions included in each e-mail you may receive, by indicating so when we call you, or by contacting us directly. Some of our offerings may be co-branded, that is sponsored by both Base 7 and third parties. If you sign up for these offerings, be aware that your information may also be collected by and shared with those third parties. We encourage you to familiarize yourself with their privacy policies to gain an understanding of the manner in which they will handle information about you.
Monitoring or Recording of Calls, Chats and Other Interactions
Certain online transactions may involve you calling us or us calling you. They may also involve online chats. Please be aware that it is Base 7’s general practice to monitor and in some cases record such interactions for staff training or quality assurance purposes or to retain evidence of a particular transaction or interaction.
Use of Information in the Social Computing Environment
Protect the Rights and Property of Base 7 and Others
We may also use or share your information to protect the rights or property of Base 7, our business partners, suppliers, clients, or others when we have reasonable grounds to believe that such rights or property have been or could be affected. In addition, we reserve the right to disclose your personal information as required by law and when we believe that disclosure is necessary to protect our rights, or the rights of others, or to comply with a judicial proceeding, court order, or legal process served on our Web sites.
Sharing of Personal Information and International Transfers
Information Security and Accuracy
We intend to protect your personal information and to maintain its accuracy. Base 7 implements reasonable physical, administrative and technical safeguards to help us protect your personal information from unauthorized access, use and disclosure. For example, we encrypt certain sensitive personal information such as credit card information when we transmit such information over the Internet. We also require that our suppliers protect such information from unauthorized access, use and disclosure.
We will retain your registration information for as long as your account is active or as needed to provide you services. If you wish to request that we no longer use your registration information to provide you services contact us at firstname.lastname@example.org We will retain and use your registration information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
Cookies, Web Beacons and Other Technologies
As mentioned above, we collect information from your visits to our Web sites to help us gather statistics about our Web sites usage and effectiveness, personalize your experience on our sites, and tailor our interactions with you. We do so through the use of various technologies, including one called “cookies”. A cookie is a piece of data that a Web site can send to your browser, which may then be stored on your computer as a tag that identifies your computer. While cookies are often only used to measure Web site usage and effectiveness and to allow for ease of navigation or use and as such, are not associated with any personal information, they are also used at times to personalize a known visitor’s experience to a Web site by being associated with profile information or user preferences. You can set your browser in most instances to notify you before you receive a cookie, giving you the chance to decide whether to accept it or not. You can also generally set your browser to turn off cookies. Since cookies allow you to take advantage of some of our Web sites’ features, we recommend that you leave them turned on. If you block or otherwise reject our cookies, you will not be able, for instance, to add items to your shopping cart, proceed to checkout, or use any Web site services that require you to sign in. Some Base 7 Web sites also use Web beacon or other technologies to better tailor those sites to provide better customer service. These technologies may be in use on a number of pages across Base 7’s Web sites. When a visitor accesses these pages, a non-identifiable notice of that visit is generated which may be processed by us or by our suppliers. These Web beacons usually work in conjunction with cookies. If you don’t want your cookie information to be associated with your visits to these pages, you can set your browser to turn off cookies. If you turn off cookies, Web beacon and other technologies will still detect visits to these pages; however, they will not be associated with information otherwise stored in cookies. We may also include Web beacons in marketing e-mail messages or our newsletters in order to determine whether messages have been opened and links contained within clicked on. Some of our business partners set Web beacons and cookies on our site. In addition third-party social media buttons may log certain information such as your IP address, browser type and language, access time, and referring Web site addresses, and, if you are logged in to those social media sites, they may also link such collected information with your profile information on that site. We do not control these third party tracking technologies.
Base 7 does not deliver third party online advertisements on our Web sites but we advertise our products and services on others’ Web sites. We may collaborate with Web site operators as well as network advertisers to do so (e.g. Google AdWords, AdRoll, etc.). Please familiarize yourself with those Web site operators’ or network advertisers’ privacy policies to understand their practices relating to advertising, including what type of information they may collect about your Internet usage. Base 7 does not provide any information relating to your usage of Base 7 Web sites to Web site operators or network advertisers.
Links to Non-Base 7 Web Sites and Third Party Applications
To allow you to interact with other Web sites on which you may have accounts (such as Facebook and other social media sites) or join communities on such sites, we may provide links or embed third-party applications that allow you to login, post content or join communities from our Web sites. We may also provide you with general links to non-Base 7 Web sites. Your use of these links and applications is subject to the third parties’ privacy policies, and you should become familiar with the third party sites’ privacy policies before using the links or applications. Base 7 is not responsible for the privacy practices or the content of those other Web sites.
Notification of Changes
Privacy Questions and Access